120 years ago, my grandfather was famous in the bookbinding industry and was one of the famous bazaars of Kashan and surrounding cities. From childhood, my father used to learn the basics of business in the market from his grandfather and nightly had big dreams thinking about economic prosperity and building a school at a young age. He started to establish stationary & binding shop for a few years, but her ambitious spirit did not answer. From 1340, it officially entered the field of home appliances and a few years later in order to expand the labor market, Established an office in Tehran. At the time of the revolution in the category distributors became the name of this profession throughout Iran and spread famous brands such as Pars washing machine, Zagros industrial refrigerator-freezer, Iran Shargh products, Orient watch, Genesis etc. After economic development and prosperity, built his long-hold dream - building a school.  He founded Ketabchi and Sons school of art with the best and most modern facilities. But his life ended before the opening of the constructions and the path of the father was followed by the sons and after completing the semi-finished projects, they built a stadium and a kindergarten at Kashan University.

Mr. Haj Reza Ketabchi, like his father and other brothers, turned to this profession from childhood and with his perseverance, interest and innate talent, he succeeded and became famous in this field. Since 1992, he has taken strong and consecutive steps towards the development of his profession. In 2008, he registered Liza brand and now the company is totally changed to Tamadon Talaee Sialk (TTS ) under GOLDPOINT brand

He has ever passed MBA and DBA courses to use the latest information for improving his profession. It is worth mentioning that his children, as the fourth generation of this family, have proudly turned to their family profession. During his career, with the support of his family in this job and baggage, he has put personal experience, trust building, ethics, accountability and support at the forefront of his work so that reputable brands are satisfied with doing business with this company.